PRINCIPLES OF MARKETING(ASSIGNMENT)
EXPLAIN THE NEW PRODUCT DEVELOPMENT PROCESS APPLIED BY BIDCO WHEN IT WANTS TO INTRODUCE A NEW PRODUCT IN THE MARKET. (15 MARKS)
The Product Life Cycle
Just like plants and animals...
XT E E N
© The McGraw-Hill Companies, Inc., 2000
AFTER READING THIS CHAPTER YOU SHOULD
BE ABLE TO:
• Explain what is meant by a marketing
channel of distribution...
ONLINE DISTRIBUTION CHANNELS
1. What types of online distribution channels are there? 3
2. What tools can be used for direct online distribution? 4
3. How can you define our distribution channels? Your online marketing plan 11
Companies use online...
Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which...
years - difficulties to enter in new markets outside
Diversified product portfolio from Europe
Alliances with other car manufacturers - same marketing strategy used for different
Presence in 40 different countries markets
(Fiat S.p.A. no date) - entry barriers like taxes and competitors
Distribution Channels and Logistics
1.1 The nature of distribution channels
Why are marketing
Why use intermediaries? Means giving up some control over how and to whom
products are sold
– They are used because they have greater efficiency in making goods available...
18: Selecting & Managing Marketing Channels
Description: Chapter notes for the famous marketing textbook by Kotler
What are Marketing Channels?
Sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
Why are They Used?
CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT
1.1 Overview about distribution and distribution channel
1.2.1 Concept, roles and purpose of distribution
Distribution is the process of making a product...
Marketing Strategy Plan
A) Strategic Marketing Mission
PepsiCo is the second biggest player that dominates the soft drink industry just after Coca-Cola. However, half of its revenues come through its food division with brands such as Doritos, Quaker, and Frito-LAY...
CHAPTER 1 STUDY GUIDE
The importance of marketing
Finance, operations, accounting, and other business functions won’t really matter without sufficient demand for products and services so the firm can make profit.
The Scope of marketing
Marketing is about identifying and meeting human and social needs...
technical and commercial success
Develop Marketing Plan: Determining target market
Business analysis: Marketers assess a product's commercial viability
Technical development: Company engineers refine and perfect a new product
Test Marketing: Testing the complete marketing plan in a small geographic area that...
of planning and executing the
conception, pricing, promotion, and
distribution of ideas, goods, and
services to create exchanges that
satisfy individual and organizational
Marketing Focuses on
The Marketing Mix
Revision of DTM for chapter 1 & 2
Function of physical distribution management and distribution channels
1) Definition of physical distribution management – Used in manufacturing and commerce to describe the broad range of activities concerned w/ the efficient movement of finished products from...
1.1: Define marketing and explain the elements of the marketing process.
The management process through which goods and services move from concept to the customers.
It includes the coordination of four elements called the 4 P’s of marketing:
Identification, selection and development of a Product...
TOURISM MARKETING FOR SUSTAINABLE DEVELOPMENT
by Dr. Adarsh Batra*
Abstract The levels of marketing, quite often blamed for changing consumer attitudes, promote a materialistic society where status is derived more from the number and type of destinations we visit and leisure activities we undertake...
THE MARKETING PLAN & PLANNING PROCESS
Dr BRUCE PERROTT
As an introduction to outlining the contents of marketing documentation, it is important to discuss first
the processes involved. Too much emphasis on the plan documentation tends to reverse the balance of
focus needed to produce...
TOPIC 1: Marketing Principles
1. What is marketing
2. The Core Marketing Concepts
3. Marketing Management Philosophies
1. What is marketing?
Definition of marketing:
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and...
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application...
Five-Year Marketing Plan KAI-BOLO Fashions Pvt Ltd.
Business name: KAI-BOLO Fashions Pvt Ltd.
Business structure: Private Limited, with 4 partners.
KAIBO Business Building, Tongpu Rd, Shanghai, China.
Date established: 13-February-2014
Marketing - the process by which companies create value for customers and build
strong customers relationship in order to capture value from customers in return.
Green marketing - is the marketing of products then are presumed to be
Two fold goal of marketing - is to attract...
important things which are the product, price, promotion and place or what they call the marketing mix. These four P’s are an integral part of the business because it serves as a tool in building an effective marketing strategy and implementing it with tactics.
First, a businessman should know what product...
Objectives of the presentation:
1. Understand the roles of retailers in the marketing channel
2. Describe the major types and marketing decisions of retailers
The Distribution Channel.
Following is a simplified model of the flow of products from manufacturer to ultimate or...
Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as
"all the organisations through which a product must pass between its point of production and consumption"
Why does a business give...
Sugar free tension free
Chocolate Coated Cream filled Soya
Biscuits with Zero Sugar
Marketing Plan for Launching Super Bite
Prof. Arpita Srivastava
Kolkata Super Bite Food Ltd.
6. Marketing Mix Strategies
6.1 Product and Brand strategy
Brown Brothers will differentiate its products with fashionable and informative labels, blending taste and environmental packaging to attract the targeting consumers. Firstly, Brown Brothers can blend wine flavors according to Japanese’s eating...
“The role of electronic channels in distributing the tourism product”
Firstly I would like to say that electronic distribution channels are vital to any business who want to thrive in today’s market as we rely so much on technology. As a twenty one year old college student I am all too aware that...
Understanding The Marketing Environment
September 14, 2014
Professor Dwayne Roark
Understanding the Marketing Environment
Understanding the Marketing Environment is vital for every company that intends to bring a product to market. Understanding the infrastructure, the...
Prepared by: Essam Eldin Khater
• Marketing Channels literature review
To reach a target market, the marketer uses marketing channels.
The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or...
What are the key functions of a marketing channel?
First at all, a marketing channel is a set of interdependent organizations involved in the process of making a product or services available to users. Usually, producers would establish marketing channels for a variety reasons, such as producers...
Five Major Marketing Control Techniques
# A successful marketing strategy is critical to the overall success of a product or service. However, proper controls must be put in place to measure the strategy's effectiveness and to pinpoint areas where changes may be needed. Control techniques can include...