A. The Learning Goals of this chapter are to:
1. Explain the advantages and disadvantages of a direct channel of distribution, and identify factors that could determine the optimal channel of distribution.
2. Differentiate between types of market coverage.
3. Describe the various forms of transportation...
MARKETING DISTRIBUTION & CHANNELS ISSUES
WHY MARKETING CHANNELS? Bridging the gap between the producers and the consumers intermediaries (individuals a& firms) Bring the right products to the right consumers at the right price to the right place Key issues: effectiveness & efficiency Value created...
Marketing distribution channels
The term channel is derived from Latin word canalis, which means canal.
Formerly known as PLACE in the marketing mix
Marketing channels (channel of distribution, place)
* Can be viewed as a large canal or pipeline through which products, their ownership...
18: Selecting & Managing Marketing Channels
Description: Chapter notes for the famous marketing textbook by Kotler
What are Marketing Channels?
Sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
Why are They Used?
Explain why companies use marketing channels and discuss
the functions these channels perform.
Discuss how channel members interact and how they
organize to perform the work of the channel.
Identify the major channel alternatives open to a company.
Goods and services do not move automatically from the makers to the users. There is a definite mechanism that brings about exchange of goods and services against money or money’s worth for the mutual benefit -namely, satisfaction to the consumers and surplus to...
Disintermediation is the cutting out of the middle man. In the tourism industry it is the removal of the intermediaries such as travel agents. This means that instead of going through the traditional distribution channels, the customers would deal directly with the hotels, air lines, car rental companies and transfer...
Chapter 1 MARKETING CHANNEL CONCEPTS
The Multi-Channel Challenge
To meet business-to-consumer (B2C) and business-to-business (B2B) expectations,
a variety of different channels, often both land based and Internet-based, is needed.
The pursuit of an effective multi-channel strategy...
Chapter 1 – An Introduction to Marketing
Read chapter one.
Be prepared to answer the following questions if called on.
1. What is marketing?
2. Discuss how the organization itself, other departments, environmental forces, and society as a whole affect marketing decisions.
3. What is...
important things which are the product, price, promotion and place or what they call the marketing mix. These four P’s are an integral part of the business because it serves as a tool in building an effective marketing strategy and implementing it with tactics.
First, a businessman should know what product...
Prepared by: Essam Eldin Khater
• Marketing Channels literature review
To reach a target market, the marketer uses marketing channels.
The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or...
place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.
The other three parts of the marketing mix are product, pricing, and promotion...
Introducing digital marketing
1. Explain the main types of digital marketing platform.
Traditional platforms are desktop access to the web through a browser, but now mobile is more important with apps...
Service marketers have used this marketing tool to
great advantage in positioning their service, adding
tangibility and value to their offer.
Promotion consists of the following
major areas of marketing:
directly to customers rather than through intermediaries. Dell believed so called “middlemen” added little to no value to the end product and that their associated fees were essentially unnecessary mark-ups for customers. By completely cutting out intermediaries, Dell not only reduced its customers’ costs...
1.1: Define marketing and explain the elements of the marketing process.
The management process through which goods and services move from concept to the customers.
It includes the coordination of four elements called the 4 P’s of marketing:
Identification, selection and development of a Product...
Marketing Management Case Study May 2, 2013 Prof. Michele Costabile
UK MARKET FOR SHOWERS
THE PRODUCT SWOT ANALYSIS BRAND MANAGEMENT PRICING
Cost comparable Pricing strategy
Business to Business Marketing
I would like to start off, as most people do, by thanking god for the ability he has given me followed by my family who have always supported me in all my decisions, right or wrong. I would also like to thank...
MARKETING PRINCIPLES & PRACTICE 28TH OCT, 2012.
May 2012, q3 pastpaper,
The new product adoption process
-advertise; billboards, mainstreams media.
-innovative advertising; publicity stunts.
-public relations; press releases, sponsorship.
Interest (seeks info)
CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT
1.1 Overview about distribution and distribution channel
1.2.1 Concept, roles and purpose of distribution
Distribution is the process of making a product...
Marketing: Real People, Real Choices, 7e
(Solomon / Marshall / Stuart)
Chapter 15 Deliver Value through Supply Chain Management, Channels of Distribution,
1) A firm that brings in outside companies to accomplish supply chain activities is using
B) outsourcing ...
Revision of DTM for chapter 1 & 2
Function of physical distribution management and distribution channels
1) Definition of physical distribution management – Used in manufacturing and commerce to describe the broad range of activities concerned w/ the efficient movement of finished products from...
Department of Agricultural Economics
Marketing your business is about how you position it to satisfy
your market’s needs. There are four critical elements in
marketing your products and business. They are the four P’s
1. Product. The right product to satisfy the needs...
BA 345: MARKETING ESSENTIALS
Study Guide for Exam #3 Final Exam (Monday, December 12)
The fine print says that I am doing my best to include everything that you will see on the exam in this study guide. However, I cannot guarantee this to be true since I am not done writing the exam...
International distribution channels ................................................................................. 7
2.1 what is an international distribution channel of consumer goods? ............................... 8
2.2 The design of the international distribution channel..........................
competes via differentiation, it must be continually innovative to maintain or enhance the perceived uniqueness of its products. Beyond this, it is necessary for a company to assess customer perceptions.
Sony has an enviable history of first-mover achievements based on its know-how in audio technology:...
Distribution channels are very important, as we do not live in the same geographical area. For example, most fashion products are made in China and must be distributed to other countries such as America and Europe. Even the manufacturers are interested in distribution channels, as the raw materials...
odors like animal and cigarette smoke. "If it's not non-scents, then it makes no sense!"
· Sunshine - Dish detergent
I. CHANNEL SELECTION: The core job of our product marketing strategy is to expedite the process of getting our sellers and buyers together so they can make mutually beneficial exchanges...
Distribution Channels and Logistics
1.1 The nature of distribution channels
Why are marketing
Why use intermediaries? Means giving up some control over how and to whom
products are sold
– They are used because they have greater efficiency in making goods available...
What are the key functions of a marketing channel?
First at all, a marketing channel is a set of interdependent organizations involved in the process of making a product or services available to users. Usually, producers would establish marketing channels for a variety reasons, such as producers...