Opportunities:
Light beer is the fastest growing segment, at 4% per year.
First-time drinkers have not established brand loyalty, and have the highest profit potential, as this segment spends twice as much as ______. This segment of younger drinkers also prefer local authenticity over “big business”, so MM’s status as an independent brewery
Light beer sales growing at an annual rate of 4%
Younger drinkers appreciated MMBC’s independent brewery brand due to anti big business values
First-time drinker demographic has not yet established brand loyalty. Segment accounts for 13% of adult population, but more than 27% of total beer consumption
Closing of many independent breweries in East Central region, MMBC left as 1 of 4 independent breweries
Light beer sales growing at an annual rate of 4%
Younger drinkers appreciated MMBC’s independent brewery brand due to anti big business values
First-time drinker demographic has not yet established brand loyalty. Segment accounts for 13% of adult population, but more than 27% of total beer consumption
Closing of many independent breweries in East Central region, MMBC left as 1 of 4 independent breweries
Light beer sales growing at an annual rate of 4%
Younger drinkers appreciated MMBC’s independent brewery brand due to anti big business values
First-time drinker demographic has not yet established brand loyalty. Segment accounts for 13% of adult population, but more than 27% of total beer consumption
Closing of many independent breweries in East Central region, MMBC left as 1 of 4 independent breweries
Light beer sales growing at an annual rate of 4%
Younger drinkers appreciated MMBC’s independent brewery brand due to anti big business values
First-time drinker demographic has not yet established brand loyalty. Segment accounts for 13% of adult population, but more than 27% of total beer consumption
Closing of many independent breweries in East Central region, MMBC left as 1 of 4 independent breweries...