3 Group Assignment 1 Sample

3 Group Assignment 1 Sample

Burger King
A Market Analysis



Group Assignment 1



Submitted by:
Madonna Ciconne
Michael Holmes
Jessica Sanchez
Walter Jackson


April 1, 2014
Table of Contents

I. Executive Summary ………………..………………………………….……………1
II. Microenvironment Analysis ……….………………………………..……………...2
III. Macroenvironment Analysis (PEST).………………………….….………………..4
Political……………………………….……………………………………….4
Economic…………………………….…………………………………….….4
Socio-cultural……………………….…………………………………………4
Technological…………………………………………………………………4
Conclusion ……………………….…………………………………….…………5
IV. S.W. O. T. Analysis ………………….…………………………………………...6
Strengths………………………………………………………………………6
Weaknesses………………………………………………………………….…6
Opportunities…………………………………………………………………..6 Threats…………………………………………………………………………6.
V. Segmentation, Targeting, and Positioning (STP)...………..….……..……………7
Segmentation………………………………………………………………….7
Targeting………………………………………………………………………7
Positioning…………………………………………………………………….7
VI. Conclusion ……………………………………………………………….…………8
VII. References ………………………………………………………….………………9
VIII. Appendix ………………………………………………………………………….10


I. Executive Summary (e.g. Walt Disney Company)
The Walt Disney Company, also known as Disney, is the world’s largest American multinational media conglomerate. Walt Disney Company also leads the industry in family entertainment and recreation.   The company was created from the imaginations of Walter Elias Disney because of love of creativity and innovation.  

Today, the Walt Disney Company and its subsidiaries of various entities of worldwide entertainment companies operate in five business ventures: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media.   Media networks is comprised of a domestic broadcast television network, television production and distribution operations, domestic television stations, international and domestic cable networks, domestic...

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