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These influences are very linked with shaping the future of an organisation. The external influences of a company are considered as factors that the company are not in control. This may include things like inflation and environmental factors like political situations in the place of business. The internal factors are on the other hand under the control of the company; these may include things like marketing customer service and the production levels among others. These internal factors most of times are expected to have a rating of above seventy percent. (External influences, 2011)

Internal business environment
The internal environment is the environment that has a direct impact on the business.

Value system, 

This is the tendency to extend business past the normal borders. The system urges the inclusion of the buyers and the suppliers to generate a product or a service. The idea behind it is to minimise completion by the means of reducing costs along the lines of production and selling. This common that the raw materials should come from a company that is having minimal production cost and once the materials are bought on large scale then the prices become even better.                                         Unilever joins or integrates with small outlets like supermarkets and mid-sized business who sell their product. The retailers are able to make some commissions from the sale made. Unilever has also its main outlets where exclusively Unilever products are sold. Such points also offer direct customer care services and receive feedbacks about their products from the customers. Such system ensures that product cost and delivery is controlled all through it processing process. (Guide to Business Planning: The Value System, 2011)

Objectives and vision; 

The common objective of each company is making profit and maintaining a fair share of the market. Unilever objectives are also clearly stated and they state the need to drive the volume...