Case studies and
executive
presentations
Master of Accounting
ACCG903
Business strategy and leadership
Language for professional communication in accounting
1. INTRODUCTION
In previous workshops on case studies, we used a combination of logical problem
solving, imagination and theoretical approaches to analysing cases. In those
sessions, we encouraged discussion as a tool for diagnosing complex problems. In
this session, you will practice using a range of strategic tools to study a complex
case. You will also deliver your solutions in an executive presentation.
This workbook reviews tips for studying cases and presenting conclusions in a
boardroom setting.
2. TIPS FOR STUDYING CASES
•
Read the case twice, first for an overview and then to clarify the facts. It may help
to write notes in the margins.
•
As you review the case a third time, ask yourself questions about the case and
list the problems and issues.
•
Get out your calculator and analyse any data presented in the case. What is the
data telling you?
•
List your conclusions about the case in order of importance. Why have you
reached these conclusions? Support each point with solid argument and data
where you have it. Example:
o
The MyBike Company is currently underperforming in Europe when
compared to its immediate competitor (Big Bicycle). This is demonstrated
by comparison of their sales, growth and profitability figures over the
period 2009 - 2010. MyBike sales have declined by 13.5% over the period
and Big Bicycle’s have grown by 17%.
•
Use models where they are applicable (or required).
•
Use your analysis of the data and your conclusions from applying the models to
write a list of recommendations in order of importance.
•
Check that your recommendations are feasible.
o
o
o
o
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Is your timeframe reasonable?
Does the company have the appropriate resources and skills?
Are there any recommendations that have a high...