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ASSESSMENT |
BBC201 Management Accounting |
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EXECUTIVE SUMMARY
This report is based on InterContinental hotel group’s annual report.
Contents
EXECUTIVE SUMMARY 1
1. INTRODUCTION: 3
2. FINANICAL STATEMENT OF IGH & FINANICAL ANALYSIS 4
2.1 Profit & Loss Statement 4
2.1.1 Horizon analysis 4
2.1.1 Vertical analysis 4
2.2 Balance sheet: 4
Horizontal analysis: 4
Vertical Analysis 5
2.3 Ratios Analysis: 6
2.4 Compare with the industry benchmark: 7
3. Review of Financial/Operating Results and Financial Position 8
3.1 Review of Financial Results 8
3.2 Review of Financial Position 8
4. Observations and Recommendations: 8
5. Conclusion 9
REFERENCE 10
1. INTRODUCTION:
InterContinental hotel group was founded by a British company. In 1977, William Bass opened a brewery in Burton- on- Trent in the UK. Ten years later, William Bass made the brewery into the hotel industry in 1988, buying Holiday Inn international. The business had expanded from domestic brewer to international hospitality retailers. On 15 April InterContinental hotel group become a standalone hotel, listed on the London and New York stock exchanges.
(Intercontinental hotel group: Our story)
About their brands:
There are totally 9 brand operated under InterContinental hotel group:
(Intercontinental hotel group : Our brand )
IGH’s strategy:
By following IHG’s strategy, it has developed significantly through 2009 although economic factors were approaching. To focus on real matters of delivering Great Hotels Guests Love, they have adjusted their people and measure the influencing essence, leading to a clear, object-oriented program to encourage teams and guide behaviors. The strategy is composed by two essential aspects, one is “where we choose to complete” which means IHG will make a broad range of variety hospitality brands in selected countries and decisive cities to enlarge their scale...