Acer Case Study
2015/02/23
Group member:
Haoyu Chen
Ramandeep Panesar loser
Xiao Bao
Ye Tian
Background:
Acer was founded in 1976, the Acer Group is a Taiwanbased multinational company that
produces PCs, laptops, and computer components around the world. Initially, it did not sell
any of the products it is currently famous for. It was merely a distributor of electronic parts, but
over time emerged as a global PC manufacturer. Under the guidance of Chairman and CEO
Stan Shih, Acer reached great success in terms of both global market dominance and profit,
Acer was the market leader in 13 countries around the world, and was ranked in the top five in
more than 30 nations globally.
In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to
a designer, marketer and distributor of products, while performing production processes via
contract manufacturers.
In addition to its core business, Acer also owns the largest franchised
computer retail chain in Taipei, Taiwan
.
Aiming to expanding market share to other parts of
the world, Acer intends to establish new manufacturing operation site on the Chinese
mainland.
Analysis:
Acer’s core competencies in manufacturing：
The Acer’s core competencies in manufacturing are from organization structure, “local touch”
and global manufacturing. Those three aspects make Acer manufacturing become more
simplified and efficient.
First of all, each Acer Group member company operated independently and working together
to make full use of resources. They called decentralization with a centralized core for this
organization. This organization considered their strategic advantage and delegated
responsibility to employees while it makes their ...