Society sexualizes many things that one can’t seem to get away from the idea of sex. From half naked Victoria’s Secret models in ads everywhere, to sexual references in television shows, it’s becoming less sacred. Society is using the human body as a sex symbol to sell products that are completely unrelated. Instead of selling perfume, this Victoria’s Secret ad is selling the idea of sex through the model’s body through the background, the brand name itself.
According to the way one’s eyes move around a photo (the Z: right to left, down, and then across), the brand name “Angel” is the first thing that the company wants the viewer to see. The arm of the model is in line with the downward movement of the viewer’s eyes and points to the model’s body. Behind the model are what appear to be illuminated white lights with a bright blue background. The lights are placed like lines, coming out from the center, like there is something important in the middle of these lights. The model’s body takes up most of the image and she is wearing a form fitting, sparkling dress.
The way the model, Eva Mendes is posed is suggesting a sexual message. The way her arm is placed shows which way the ad wants your eyes to go, toward her body and cleavage. The expression on Eva Mendes’ face also shows that this ad is selling sex. The way her face is turned to the side, her mouth is open, and her eyes are deep set and partially open creates a sensual look. Her hair is swept to one side and is slightly covering her face to also create that sensual look. The dress that she is wearing also makes her sexualized because of how tight and revealing it is. The deep low cut dress shows a lot of cleavage that might be unnecessary. The skin tight bodice shows off her skinny waist and hour glass figure, which society has determined as sexy and appealing.
The lines in the background are pointed toward her body, instead of the perfume. The focal point is not the perfume. The colors used are bright...