Deana Sanderson
Amie Tryon
ENGL Comp II 202 01
Mar, 10 2015
Advertisement essay: rough draft #3
Not so Fast!!!!
Advertisements aren't inherently bad, but many use manipulative tactics that influence us in ways we don't even realize. Advertisements play on a person’s ethics, emotions and logic. Despite how much a person thinks they ignore them, and how little the ad affects them, that's not necessarily the case. Nestlé’s advertisement on Nesquik chocolate mix, makes me want to run out and buy this product. The ad tells me everything I want to hear as a consumer that the product is healthy, tasty and my children will enjoy the drink as well. Overall, it is a good message except the fact that if a consumer looks deeper into the nutritional values they will find, Nesquik is not as healthy as they claim.
Nestlé’s Nesquik is the identifiable brand name. “Breakfast is better with the bunny/Give your kids the energy they need for the day ahead-the fun way they want it-with delicious NESQUIK as part of a balanced breakfast (People, 2015, p.89).” The ad depicts a glass of Nesquik milk with three different scenes playing out within the glass of splashing chocolate milk. The three scenes depict a picture of a mother and child enjoying the product, a child-learning math at school, and a boy playing soccer with the Nesquik bunny. These scenes are portraying happiness throughout the whole advertisement.
The ethos message the ad is trying to communicate is to feed your children a balanced diet, with their product. This plays into the moral values of parents trying to provide a proper diet for their children. Right away they count on the fact that a person will recognize the product as Nestle. This advertisement is using brand identity to bring the person into the ad to sell the product. Along with brand identity, Nestle uses color-coding to influence the...