Affective Computing Market

Affective Computing Market

  • Submitted By: hawer
  • Date Submitted: 10/07/2015 12:21 AM
  • Category: Technology
  • Words: 1015
  • Page: 5

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Affective Computing Market - Global
Industry Analysis, Size, Share, Growth,
Trends and Forecast 2015 – 2023

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REPORT DESCRIPTION
Due to increasing use of smart phones and connected devices, consumer centric businesses are finding new ways to
stay ahead in competition by using computing technology. The application of focus group and survey do not provide
accurate emotional state of an end-user related to a specific product. Further, their responses may be biased
depending upon the surrounding conditions. The emotional state of a consumer can trigger his/her engagement with
the brand or product and affect the decision making to buy the product. Therefore, knowing the real-time emotional
state can help the businesses to sell their product and thereby increase revenue. Affective computing is a
technology which helps in recognizing human decision making through analyzing facial expressions, heart rate,
voice and other body parameters.
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Affective computing combine’s cognitive science, psychology and computer science to predict the emotional state of
human beings and provides appropriate response to get a favorable outcome. This can help businesses and ecommerce sector to enhance the customer shopping experience and thus sell products effectively. It can also be
used in online advertising and advertising kiosk to provide favorable advertisement depending upon the end-user’s...

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