The global alternative sweetener market is expected to witness steady growth during the forecast period. Increasing demand for healthier low-calorie food products is one of the major factors boosting the demand for alternative sweeteners globally. Manufacturers aim to launch other sugar substitutes due to rising health consciousness among consumers. In addition, rising prices of sugar helps to boost the growth of the alternative sweetener market gradually.
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A recent study reveals that low-calorie sweeteners do not increase the risk of cancer. Natural alternative sweeteners are useful in managing calorie count, cutting down on carbohydrates, and improving overall health. Growing obesity rate, increasing diabetic population, and other health problems are fueling the demand for low-calorie sugar-free products.
Furthermore, overconsumption of diet sodas and colas that contain sucralose, aspartame, or saccharin may cause health problems such as diabetes, obesity, and heart diseases. People consuming diet sodas may suffer from the risk of metabolic syndrome and cardiovascular disease. Artificial sweeteners are increasingly preferred over table sugar among health-conscious consumers, as they virtually contain no calories.
In terms of product type, the market is segmented into high fructose syrup (HFS), high intensity sweetener (HIS), and low intensity sweetener (LIS). In terms of applications, alternative sweeteners are broadly divided into beverages such as diet-carbonated soft drinks, ready-to-drink tea and coffee, juices; and food products such as confectionaries, tabletop sweeteners, chewing gum, chocolate, bakery products, and dairy products. In addition, alternative sweeteners are used in personal care products such as toothpaste, mouthwash, and glycerin as well as in pharmaceutical products. High intensity...