Analysis of Cover Girl Ad

Analysis of Cover Girl Ad

  • Submitted By: brijohnson
  • Date Submitted: 07/10/2013 8:36 PM
  • Category: English
  • Words: 438
  • Page: 2
  • Views: 229

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Brianna JohnsonDr. ClearyEnglish 1612/21/13 The ad I choose to analize was for Covergirl Eye wear. The ad was featured in Elle magazine. The ad and magazine are both directed towards women. The ethos in the ad are Covergirl and Elle magazie. The patho of my ad would be the model wearing the glasses Dani Evans, who is from Americas Next Top Model season 6. the logic of the ad is that you can still be stylish while wearing Covergirl Eyewear.Covergirl has been around for many years. Covergirl started in 1960.the brand is internationaly known by women. Covergirl has has been a house hold name for many years expanding from just six make up products in 1960 to much more than cosmetics. Their models have been featured on the covers of many well know magaizens since their start in 1960. Their products can be found in drugstores and almost any retail stores nationwide. The products are produced by Proctor and Gamble since 1989.Elle Magazine was established in1945. It is the largest fashion magazine in the world. They are published weekly in Frace and monthly worldwide. They also have a globle network of 33 web sites that have 370 million page veiws a month. It is a fashion magazine with a range of coverage from beauty to life and love. About 82% of Elle Magazine readers are women, 40% of which are single and have an income of 69,000 a year. They range fom 18 to 49 years old.Dani Evans got her Covergirl contract on Americas Next Top Model in May 2006. her prize was a $100,000 contract with Covergirl, a photo shot with Elle Magazine, and a conrtract with Ford Models. She is currently signed with Click Model Management. She is one of few Top Model winners with a renewed contract with Covergirl. She is from Little Rock Arkansaw. Born in June of 1985. She is African American with dark brown hair and eyes. The ad features her in a shot from the side. She is wearing a pair of black square frame eye glasses and a blue and white pokadot shirt. Looking over with a...

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