EXECUTUVE SUMMARY
This report conducts an analysis of David Jones Limited’s (DJs) internal and external environments, its current business and corporate level strategies that allowed for the formulation of adequate strategic recommendations for the company.
By using the PEST and Porter’s Five Forces model, the general and industrial environments are carefully examined. Both the threats and opportunities faced by David Jones are identified. This is followed by a comprehensive analysis of David Jones’s tangible and intangible resources, capabilities, core competencies as well as its weaknesses and strengths.
Based on the above analysis, recommendations are provided at business level and corporate level respectively in order to generate shareholder value. It was distinguished that the current business strategy was differentiation and that the corporate level strategy was single business.
In the end, a strategy map and a balanced Scored Card are constructed to demonstrate a systematic plan which assists David Jones to achieve success in the future.
INTRODUCTION
Australia-based David Jones Limited (DJs) is one of the world oldest operating department stores in the retail industry. DJ operates approximately 35 stores across Australia and is claimed to be Australia’s leading department store. Despite the global financial crisis that leads to the global economic downturn, DJs was still be able manage and maintain sustainable growth and make profits in the financial year 08-09, this is due to a sounding strategic planning. With a reliable and good strategic plan, DJs must still continue to seek for more opportunities and overcome threats that are identified in this unstable economy. Through internal and external analysis and strategic reporting, DJs’ current state of affair is conducted in the report. Recommendations have been suggested that DJs should further differentiate themselves not only in products but also in...