Executive Summary
In 1976, three men created the brand and started the Apple Computer revolutionary those three were Steve Jobs, Steve Wozniak, and Ronald Wayne (Time). Apple Computer began to create a new road around technology what would be at first rejected by the public and then fully embraced several years later. From their unpretentious beginnings over 38 years ago, they have today topped the market in computers, iPhone, iPad, apps, and retail stores to give the customer that personal attention in sales. The company is still pioneering the technology growth staying on the competitive edge of new technology and capitalizing on the consumer desires.
This paper will breakdown the analysis of Apple’s Business Driven Management Information system (MIS) and the business strategy. This analysis will include the assessment of Apple’s economical advantage, the drivers used to push Apple forward in the technology field, using the Porter’s Five Force model to determine desirability to the technology productiveness, and strategies of the business. This paper will also include the decline in retail sales around the iPad and how the retail division is changing under the leadership of Angela Ahrendts’ the former CEO of Burberry.
This paper will show that the Apple holds great value around the buyer and supplier of their line of products. The competition continues to push forward with trying to undo the Apple Empire. Apple has lost a small percentage of the market in the consumer world along the way due to the competition and their wow factor new products. For Apple it is obvious that the company has a very large passionate brand customer allegiance. Even though the Apple retail business has lost a small percentage of its footprint in some markets they believe with the new direction of the company’s retail business they will regain and exceed their market share of the industry.
This page is intentionally blank...