Running head: APPLE INC, USA
BIS1100
Report on Apple Inc, USA
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Table of Contents
1. Introduction 5
1.1 Apple’s history and background 5
1.2 Size of the company 5
1.3 Apple’s operational activities 6
1.4 Core strategy 6
2. Business model 6
2.1 Apple’s product & services 7
2.2 Customers of Apple 7
2.3 Revenue of the company 7
3. Value & Supply chain analysis. 8
3.1 Value Chain analysis 8
3.2 How Apple is adding value 8
3.3 Cost Reduction strategy 8
3.4 Supply Chain Analysis 9
4. Competitive forces & Market conditions 9
4.1 Market conditions 9
4.2 Threats 10
4.3 Main competitors 10
4.4 Competitive advantage 11
5. Information Systems & Information Technologies 11
5.1 IS supports business functions 11
5.2 IS supports employees & managers in decision 11
5.3 IS supports in strategic decisions 11
6. Global Context & External Environment 12
6.1 Political Factors 12
6.2 Social Factors 12
7. Organization and management 12
7.1 Organizational structure 12
7.2 Organizational culture 13
7.3 Some internal issues 13
8. Ethical Issues 13
8.1 Underage employees issues 14
8.2 Bribery issues 14
8.3 Overcome underage issues 14
8.4 Overcome bribery issues 14
8.5 Corporate social responsibilities 15
9. Conclusion 15
References 16
1. Introduction
1.1 Apple’s history and background
Apple Inc., in the past as Apple Computer, was built up in 1976. It was the 1st of April in Cupertino, California and was owned by Mr. Steve Jobs, Mr. Steve Wozniak and by Mr. Ronald Wayne. The organization was producing electronics for consumers especially PCs, peripherals and computing devices including displays and printers. Regardless of surprising figures of Macintosh PCs which were sold and as a result the sales went up, but in 1984 Apple fell into serious crisis (Pride, 2008). In spite of the fact that Apple PCs achieved the sales figure which results in success to them but regardless in market...