Apple

Apple

P M B A B US IN E SS AN D C ORP ORAT E
ST RATE GY:
T E AM C ASE P R E S E N TAT ION

MISSION: We seek to be Earth’s most customer-centric
company for four primary customer sets: consumers,
sellers, enterprises, and content creators.

Discount
Online
Sales

Multimedi
a
Streaming

Technolog
y Devices

Cloud
Computin
g Services

Next
Venture?

VRIO: SUSTAINED
COMPETITIVE ADVANTAGE

Valuable
• User-friendly online platform with
point and click shopping.
Rare
• Provide
Unrivaled
product selection
at
incomparable
product
market competitive
(or below)
and depth along
with
Costlybreadth
to
Imitate
prices.
complementary
products and
• services
Majorintegrated
capital investment
Fully
product line with
Organized
toproducts
Capture
Significant
investment
• Key
complementary
driving
differentiators
as
ain
massive



••



acquisitions
individuals
to the
site. vendor
online
discount
internet
and
Fully integrated
website,
product
line, warehousing,
Intense
focus
product
and
Business
model
focused
on
much
more
shipping,
and towards
complementary
services
operating
service
innovation.
excellent
customer
Accredited
Internetservice
domain name
on
a single
platform.
Massive
fulfillments
centers
through
ICANN
Complementary
products
located
in
strategic
locationswith
Amazon
Prime
membership
International
Expansion
free
two-day
shipping
and
Highly
organized
and automated

FIRM INFRASTRUCTURE
HUMAN RESOURCE MANAGEMENT
TECHNOLOGY

IN
RG
MA

SUPPORT ACTIVITIES

VALUE CHAIN

PROCUREMENT

MA
R
G
IN

INBOUND OPERATIONS OUTBOUNDMARKETING SERVICE
LOGISTICS
LOGISTICS & SALES

PRIMARY ACTIVITIES

PROFITABLE?
Notable Trends

3/31/04 to 9/30/14:
50%
Year-overyear sales
growth:

Operating
expenses
growth:

3,114
%
1,817
%

40%

Cash & ST Investments/Asset
s
Total Stockholder
Equity/Assets
Long Term...

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