UNIT DETAILS
DEPARTMENT BUSINESS ADMINISTRATION & ECONOMICS DEPARTMENT PROGRAMME MA in Marketing, Advertising & Public Relations
UNIT CODE MMKT314 UNIT TITLE Public Relations
SEMESTER Autumn SESSION 2008-2009
STAFF Dr. Dimitrios V. Nikolaidis STAFF OFFICE SEERC, 3rd floor, Office 354
E-MAIL dnikolaidis@city.academic.gr or nikolaidis@alphatv.gr
COURSEWORK DETAILS
C/W NUMBER 1st CONTRIBUTION 40% of the unit final mark (5% + 35%)
C/W TITLE PHASE 1
A literature review proposal which will include the area of interest, the purpose of the study, the sources reviewed, and a summary of the content.
PHASE 2
Literature review full assignment
C/W TYPE INDIVIDUAL ASSIGNMENT
HAND-OUT DATE 1st Week SUBMISSION DATE Phase 1: 5th Week
Phase 2: 8th Week FEEDBACK
DATE 6th Week
10th Week
LEARNING OUTCOMES
Upon completion of this piece of coursework, a student will be able to:
LO 1. Demonstrate knowledge and understanding of the vocabulary terms in the field of PR.
LO 2. Demonstrate knowledge and understanding of the fundamental theories of public relations and communication.
LO 6. Be able to recognize and discuss the development and current application of significant public relations principles associated with business areas including media, community, and internal and external public relations.
ASSESSMENT CRITERIA
Content: 50%. Current sources; appropriateness of sources; topic limitation; analysis insightful and interesting; writing is clear, coherent and easy to understand.
Analysis: 40%. Concepts, problems, and theory developed well; topic well developed and explained; good variety of supporting materials are brought together in the development of ideas.
Format of paper: 10%. Appropriate for university papers; free of grammatical and spelling errors.
DETAILED DESCRIPTION
Each student will prepare a short research paper on a topic of his / her choice. Topics should address a public relations issue. The paper will...