INTRODUCTION
Stylo shoes have its presence in 45 cities and near about 100 outlets are there and it is on the road to expansion with the passing time. The name of the founder of this renowned shoe company is Azhar Hussain Siddiqui and all of the fame and popularity of the company is due to the untiring efforts of its founder and the professionals working in various departments like sales and marketing, manufacturing, designing and skilled workers. Stylo shoes always keep pace with the time and its demands regarding the innovative designs and styles of shoes. The shoes manufactured and designed by Stylo are not only famous and popular in Pakistan but also are sought after internationally. Stylo has very strict quality control criterion and it never accepts the use of any substandard material in manufacturing that is why people buy its brands blindly and with a unshaken faith on its products and quality. From product my phobia to need identification (market) through focusing on what customers exactly want and they have almost 100 outlets around the Pakistan in 45 cities and they are playing in Economies of scale having high volume of production and having high fixed cost.
HISTORY
From a rather humble beginning with one rented outlet in Lahore in 1974, to becoming the largest selling ladies’ shoes brand in Pakistan and the largest ladies shoes retail network in the country as well, Stylo Shoes has come a long way. We are currently present in 30 cities with 85 outlets and plan on expanding further in the coming months. Over the years, Stylo has slowly but surely become a household name that has captured the imagination of women who consider footwear an essential part of their appearance. It is no wonder then that Stylo is, today, popularly acknowledged as one of Pakistan’s leading footwear and accessory brands in women’s fashion.
Trends in the fashion footwear market are evolving and the style mantras of the past are no longer applicable. There are new fashion...