Laurea University of Applied Sciences
Business Management
LBV Otaniemi
CoreFinland Ltd - Sales Project - September 2013
COMPANY AND ITS OPERATIONAL ENVIRONMENT REPORT
Marjo Ruuti (Project Mentor)
Bui Duong
Kettunen Saara
Taskinen JesseTommila Kalle
Barden Mabel
Wabuyele Caroline
Thanh Nhan
Contents
1. Company description3
2. SWOT ANALYSIS4
2.1 Strengths4
2.2 WEAKNESSES5
2.3 OPPORTUNITIES6
2.4 THREATS6
3. PESTEL analysis6
3.1 POLITICAL FACTORS7
3.2 ECONOMIC FACTORS7
3.3 SOCIAL FACTORS8
3.4 TECHNOLOGICAL FACTORS8
3.5 ENVIRONMENTAL FACTORS9
3.6 LEGAL FACTORS9
4. SECTOR DEVELOPMENT AND TRENDS9
Company description
CoreFinland Ltd, founded 2006, is a small company locating in Espoo, Finland. CoreFinland have only one hired employee, two interns and one part-time accountant at the moment and that makes company so called micro company. Core Finland Ltd is a growing company and focusing primarily on the import, marketing and sales. All of their products are first class and have the potential to grow to big trademarks, both nationally and internationally. Company is also one of the Laurea LBV students cooperating company (CoreFinland 2013)
The company also launches a completely new product groups. A good example is in 2007 launched the Rips rye snack that provides a healthier alternative to snacking. Rye Rips was the first rye snack on the market and that makes Rye Rips the first rye snack trademark. Company itself says that Rye Rips are healthier, consumer-friendlier and tastier compared to regular chips. At this moment company’s products are Rye Rips snack (2007), vegetable chips (2010) and Roger handmade chips. All the products are outsourced, CoreFinland produce none of them.
We think that target group of the company is a young adult, adults or athletes who take care of their health. Product is often found by accident when trying to find different snack for example for movies or for a weekend.
Figure 1 shows that...