SCHOOL OF MANAGEMENT STUDIES
PUNJABI UNIVERSITY, PATIALA
SUBMITTED TO:- SUBMITTED BY:-
DR. SAHIL RAJ KESHAV VERMA
130423555
At this juncture I feel deeply honoured in expressing my sincere thanks to KANSAI NEROLAC PAINTS LIMITED for giving me this wonderful opportunity of doing internship with them. This time period was full of learning and without the support of many individuals, this would not have been possible.
I express my gratitude to MR. SURINDER KAUL, MR. AJAY JOSHI and MR. NITIN NAYYAR for their valuable insights, resources and guidance which immensely helped me during the panic hours.
I would also like to thank MR. RANBIR SINGH for his advice and guidance which helped me to compile the project.
Last but not the least I place a deep sense of gratitude to my family members and my friends who have been a constant source of inspiration during the preparation of this project work.
INDEX
SERIAL
NUMBER
CONTENTS
PAGE NUMBER
1.
PREFACE (REVIEW OF LITERATURE)
4
2.
INTRODUCTION TO INDIAN PAINT INDUSTRY
5-10
3.
ABOUT KANSAI NEROLAC PAINTS LIMITED
11-14
4.
ABOUT THE RESEARCH
15-23
5.
DATA ANALYSIS AND DISCUSSIONS
24-33
6.
THE WAY FORWARD (RECOMMENDATIONS)
34-40
7.
CONCLUSION
41
8.
BIBILOGRAPHY
42
9.
PRODUCT RANGE OFFERED BY KANSAI NEROLAC PAINTS
43-59
PREFACE
The project “MARKET SHARE OF KANSAI NEROLAC IN CHANDIGARH” is based on a research conducted on Dealers, Painters and the Ultimate Customers. Initially, the project began with visiting dealers in the region and getting answers to queries which were significant to have a deep insight into...