Transparency Market
Research
A2P SMS Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast, 2014 - 2020
Published Date
14-Oct-2014
101 Page Report
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Press Release
Global A2P SMS Market Expected to Reach USD 70.32 Billion in
2020: Transparency Market Research
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A2P SMS Market
REPORT DESCRIPTION
A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 2020
According to a new market report published by Transparency Market Research "A2P SMS Market - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020," the global A2P SMS market was
valued at USD 53.07 billion in 2013 and is expected to reach USD 70.32 billion by 2020, growing at a CAGR
of 4.2% from 2014 to 2020. The growth of A2P SMS market is primarily driven by the increasing number of
mobile subscribers. A2P SMS are currently used for various applications such as updating end-user with
campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest,
and transactional messages by major industry verticals such as banking, financial services and insurance
(BFSI), entertainment, tourism, retail, marketing, healthcare and media.
Application-to-person (A2P) SMS is a type of SMS service sent from an application, particularly a web
application to a mobile subscriber. Introduction of applications such as Blackberry messenger and
Whatsapp has resulted in substantial decrease in P2P (person-to-person) SMS volume. However, A2P
messaging enables businesses and organizations to reach large targeted audiences of every age,
demography and type of handset at low cost. Thus, A2P SMS offers potential opportunity for the growth of
entire SMS market.
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