Reference Journal: Benchmarking the Home Pages of the Top Multinational
Manufacturing Corporations in the Philippines.
By: Jeden O. Tolentino
DLSU Business & Economics Review 18:1 (2008), pp. 47-61
Basic Rules of the World Wide Web
The article evaluated the web presence of the top multinational manufacturing corporations in the Philippines and the results indicated that there is a need for improvement in the design and quality of these web sites. They used 10 main criteria to evaluate the sites namely, Use of Meta tags, Selection of home page titles, Selection of domain names, Search engine site registration, Visibility of contact information, Presence of private policies, Presence of search engines, Presence of navigation bar or site map and Translation to multiple languages.
As a media practitioner that focuses on the arena of the World Wide Web, I’d say that this set of criteria chosen are very easy to put in place. Half of these can be done by non-designers or programmers. Neither do these elements entail added cost to the building of the website. Therefore, there is really no excuse or reason why the websites evaluated failed these measures. Hence, it is but sad that the websites of multinational companies are not able to comply with these simple rules of web designing.
In my field of work, we do not just create websites for our line up of products but we also accept outside clients and build their sites for them. For this we have a group of project managers, designers and programmers to get each project going. It is the Project Manager’s duty to design the site map and ensure that the site is up to standards and is an effective mean of communication. However, I must admit that our own Project Managers do not really look out for the elements cited on these set of criterion used. No matter how simple they are. I can also say that the Project Managers put in place to man the production of these sites are trained on how to get a project going...