1. Executive Summary
Due to the lack of such fast food BBQ restaurants in the Pacific Beach dining community, this project aims to fill a void and succeed in attracting customers who seek fast, convenient and high quality BBQ food. http://adamsbbq.we ebly.com/projectcharter.html The project will be executed by acquiring a small building (approximately 800 Sq Ft) in Pacific Beach and then converting it into a fast food restaurant complete with a drive-through window. The restaurant will provide BBQ made with fresh, organic ingredients – all of which will be available to customers via carryout and drive-through. The milestones of the project include: • Research Phase: complete market research • Procurement Phase: obtain building and supplies • Renovation and Styling: complete building renovations • Advertising: launch advertising campaign • Staff: obtain staff • Grand Opening: being food service
2. Business Objectives 2.1 Product Description (Solution): “Adam’s BBQ” Takeout Restaurant will give San Diego what it has been craving, great BBQ! “Adam’s BBQ” Takeout Restaurant thrives on providing each customer with the “Adam’s Experience” - Authentic Texas style “Get-It to Go” BBQ. Folks that love BBQ will enjoy “Adam’s BBQ” Takeout Restaurant secret family recipe “BBQ sauces and rubs from many generations past. Adam’s #1 mission is to ensure customers are thoroughly satisfied, to satisfy that one single craving: Mesquite grilled baby back beef ribs and chicken. Providing consistency, quality, freshness and friendly service is Adam’s passion for fantastic BBQ. “Adam’s BBQ” Takeout Restaurant specializes in made-to-order authentic Texas style BBQ and serving delicious sides made from only fresh high quality ingredients. San Diego has waited too many years and now the wait is over! “Adam’s BBQ” Takeout Restaurant opens its first drive-thru restaurant August 23, 2010, located in the community of Pacific Beach at the corner of Mission Blvd. and...