1.Being A Responsible Company
We are committed to doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers, partners and neighbors. We call this Starbucks™ Shared Planet™ – our commitment to doing business responsibly.
2.Ethical Sourcing
We’ve developed strong, long-term relationships with farmers all over the world that help ensure we are able to buy the high-quality coffee our customers expect from us. It’s our goal that by 2015, all of our coffee will be grown using ethical trading and responsible growing practices.
3.Environmental Stewardship
We share our customers’ commitment to the environment. And we believe in the importance of caring for our planet and encouraging others to do the same. It is our goal that by 2015, 100% of our cups will be reusable or recyclable. We will also work to significantly reduce our environmental footprint through energy
and water conservation, recycling and green construction.
4.Community Involvement
From the neighborhoods where our stores are located to the ones where our coffee is grown – we believe in being involved in the communities we’re a part of. Bringing people together, inspiring change and making a difference in people’s lives – it’s all part of being a good neighbor. By 2015, we plan to contribute one million volunteer hours each year to our communities.
5.Encourage the Employee
Since the beginning, Starbucks has been a different kind of company. One that is dedicated to inspiring and nurturing the human spirit. Committed to serving the finest coffee, creating an exceptional customer experience, and being a great place to work.We are grateful to our partners (employees) for making us the company that we are. And we are grateful to be acknowledged for our partners’ efforts.Here are some of our recent awards and recognition.
INTERNATIONAL EXPANSION
For many years analysts have observed that the Malaysia coffee-bar market may be reaching saturation....