Financial management
[pic]
by
Virginie STUDLER
Table of contents
Introduction
I. Overviw of the company
1. An international brand
II. Financial analysis
1. Capital and shareholders
2. Fianacial ratios
3. In the future
Conclusion
Introduction
The year was very important for BIC Group, with an increasing of the challenges on the global economic, from raw material price increases to currency fluctuations. Bic actually gaining market share in highly competitive categories.
That is why today it could be interesting to have an evaluation of this company which act all around the world on very competitive market, to understand if in the future, Bic can continue to growth and compete on all the countries.
Analyse the financial policy of a group as BIC can permit us to have a clear idea of its results, and more over of its profitability. We have also to analyse the risk ratios of this company, to be the more precise as possible in our analysis.
First of all, we are going to describe the products and the international brand which is BIC, to have a idea of the economical and competitive factors that concerns this company. We also deal with customers and clients.
The second part will be dedicated to the analysis of many ratios concerning the profitability and the long term strategy which can touch BIC in the future. Within this analyse we describe more the profitability that can expect shareholders who invest in this company.
Within all this aspects we will make a conclusion that could bring orientations for eventual investments or not in Bic Company.
I. Overview of the company
Bic is a company based in Clichy, France. It is best known for making disposable products including lighters, manets, ballpoints pens and shaving razors. Its more important competitors are Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo.
Bic is a familial company...