Guidelines for Audience Analysis Questionnaire (Informative and Persuasive Speeches)
Context: One large part of being a successful public speaker is catering your message to the audience. In order to do this, you must first understand the group of people whom you are addressing. Unlike other public speaking situations, you’ve been given a chance to spend an entire semester with your audience, making it much easier to take more time getting to know their opinions and understandings of your topic and message. Before both the Informative Speech and the Persuasive Speech, we will conduct Audience Analysis Questionnaires so that you can further understand the audience’s overall interpretation of your message, making it easier for you to cater your speech to your classmates/audience.
Directions:
Once you’ve decided on a speech topic (which will be much sooner than you think—don’t procrastinate!), you will need to write 3-5 close-ended questions about your topic that audience members will answer in our in-class Audience Analysis Questionnaire activity.
These 3-5 questions should follow a Likert scale either using numbers or agree/disagree statements.
For an Informative Speech, you may choose to use a questions similar to these:
1. I am familiar with the concept of splatter painting.
DisagreeI Don’t KnowAgree
2. I am interested in learning more about splatter painting.
Strongly Disagree –1—2—3—4—5—Strongly Agree
For a Persuasive Speech, you may choose to use questions similar to these:
1. I think that US healthcare should be reformed.
DisagreeI Don’t KnowAgree
2. I think that the Affordable Healthcare Act is a great way to reform US Healthcare.
Strongly Disagree –1—2—3—4—5—Strongly Agree
**You may use whichever format best suits your questions, and you do not have to maintain the same format throughout.
Keep in mind that you should create questions that will help to reveal information about specific areas of your speech topic. If you’re...