E-Commerce Kudler Fine Foods
Jan Masley
BSA 310
May 6, 2010
Charles Marshal
E-Commerce Kudler Fine Foods
Kudler Fine Foods is a California specialty fine foods store. Founded and financed by Kathy Kudler in 1998. The company has grown to three stores in La Jolla, Del Mar, and Encinitas. Since 1998 Kudler Fine Foods has grown in popularity and sales have grown by more than 10 times what they were in 1998. This document has been prepared in response to a service request (SR-kf-013) generated in response to a need to develop a Frequent Shoppers Program with the use of E-Commerce at the Kudler stores. The paper will describe, in the following outline, the legal, ethical, and security considerations that need to be taken into account as well as describe the financial recommendations that will justify the expense of this project.
To inspire customer loyalty and respond to customer shopping preferences, Kudler Fine Foods is initiating a frequent shopper program to track customer purchase patterns and provide shopper incentives through a loyalty points program. To achieve this Kudler Fine Foods will first need to create an inventory of all their products and store them into a database. This database is linked to an e-commerce program that will be in the stores computers and on their website. With the creation of this e-commerce store, a loyalty point system can be added to online purchases as well as purchases made physically at each store. The reward card members are able to redeem loyalty points for discounts, gift items and specialty foods on the website. When a customer tries to purchase products online, the customer must register first. The registration will require the client’s name, e-mail address, mailing address, phone number and credit card information. The stores will also offer registration at any location. When an account is set up for a customer, a loyalty rewards card is mailed to the new customer. The card can also be attained...