“Built Ford Tough” or “Built Rhetorically Tough”
Advertisements are thrown at society more than a baseball being thrown at Derek Jeter. Though most of them just get acknowledged for a few seconds, much time, money and thought have been placed into the advertisement for that company. A specific advertisement may catch one’s attention as they are intended to do. Ford Motor Company has produced many commercials to sell their vehicles and they have created even more print ads. They have placed an ad in an issue of “Men’s Health Magazine” that was published in February of 2008. In this issue they advertise their newest truck, the 2008 Ford F-150 pick-up. The ad shows the truck on top of a mountain with the Grand Canyon in the background as if the truck just came out of the enormous canyon with out a problem. Of course there is a main audience, which is the well-grounded male, and Ford has a certain purpose, which is obviously to sell their truck. But Ford also has an ideology of American culture and the idea that Americans are in need of a tough truck. It’s a simple ad yet there is so much behind just the pretty picture. The Ford Motor Company targets their audience by using specific details in the ad, as well as placing it in a specific magazine.
The strong factor in the Ford Motor Company ad placement is the magazine it has chosen to publish the ad, which is Men’s Health. Men’s Health has an audience of males ranging from twenty to about forty years old. Theses males are in shape, and are very active in their lives. The articles included in Men’s Health are of fitness advice and demonstrations of exercises. They also include articles of famous figures in society keeping in shape, which relates to the audience the magazine has. Men’s Health also has a great pathos effect on the advertisement. The mind set one has reading this certain magazine effects the view of the ad.
Even though advertisements are placed in every section of the magazine, there...