Week 4 SWOT Analysis on Parkdale Meats
Dan Stevens
04/07/2013
The business plan I chose was a high end butcher shop named Parkdale Meats. This business plan is very well thought out and provides many details and forecasts. The business is a combined partnership with the CEO having 51% and the COO having 49% stake in the company. The CEO will operate as business manager, and is experienced in the retail food service business. The COO will act as owner/butcher, and he has 15 years of experience in other butcher shops. They also plan to bring on at least two employees who will help as butchers assistant and front counter help.
The business model is well developed and researched. The plan provides breakdowns of what capital is needed for start-up, to maintain the business, and provides an anticipated growth plan for the next three years. The plan also provides information on what objects are going to be needed for startup. Furthermore, the plan provides information for anticipated growth that will make the business profitable in 10 months. The owners researched the competitors in their area and figured how to offer services to differentiate themselves. After looking at the big box stores and local markets they decided to focus their business on the wealthy families in the local areas. Once they locate all the high income families in their city and surrounding towns their plan is to use direct mail to advertise. They are assuming wealthy clientele has the time and resources to visit their establishment. The owners also researched what portion of their business will be store sales versus internet and wholesale sales to caterers.
I feel the services this plan depicts are somewhat well thought out. The owners know they will have to compete with competitors in the surrounding areas. They also know they will need to be different if they want to attract business from the other butcher shops in the area. The company has a...