BUS 235 Entire Course
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
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BUS 235 Week 2 DQ 1 Market Research
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Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your classmates’ postings.
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BUS 235 Week 3 Assignment Retail Store (Walmart)
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Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:
1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
3. Customer profile – Who shops there? Target market segments?
4. Unique competitive positioning – What separates them from competition?
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BUS 235 Week 3 DQ 2 New Product Development
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