BUS 235(ASH) UOP Tutorial/Shoptutorial

BUS 235(ASH) UOP Tutorial/Shoptutorial

  • Submitted By: maine9
  • Date Submitted: 04/22/2015 5:27 AM
  • Category: Book Reports
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BUS 235 Entire Course
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
BUS 235 Week 4 DQ 1 Price and Ethics
BUS 235 Week 4 DQ 2 Service Marketing

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BUS 235 Week 3 Assignment Retail Store (Walmart)
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Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:
1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
3. Customer profile – Who shops there? Target market segments?
4. Unique competitive positioning – What separates them from competition?
5. Categories of products (types, quality, brand, non-brand and assortment)
6. High, medium, low prices (example: high quality-high price)

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BUS 235 Week 5 Final Paper The Marketing Mix
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The Marketing Mix
Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.
Focus of The Marketing Mix
In a 6-8 page paper, excluding title and reference pages, consider the following:
Product:
• What features do customers care most about?
• How are the key features and benefits better or worse than those of competing products?
• How do consumers choose and use products in this category?...

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