BUS235 Entire Course
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
BUS 235 Week 4 DQ 1 Price and Ethics
BUS 235 Week 4 DQ 2 Service Marketing
BUS 235 Week 5 DQ 1 Super Bowl Advertising
BUS 235 Week 5 DQ 2 AMA
BUS 235 Week 5 Final Paper The Marketing Mix(Amazon)
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BUS235 Week 3 Assignment Retail Store (Walmart)
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Week 3 Assignment:
Visit any retail establishment of your choice inorder to gain specific knowledge about the marketing activities of theoperation. Provide a 2-3 page report on your visit using at least tworeferences (one reference to be the textbook) to support your analysis. Suggestedareas to analyze include:
1. Type of outlet (convenience, shoppingspecialty, etc.)
2. Location – Describe reason for specificlocation.
3. Customer profile – Who shops there? Targetmarket segments?
4. Unique competitive positioning – What separatesthem from competition?
5. Categories of products (types, quality, brand,non-brand and assortment)
6. High, medium, low prices (example: highquality-high price)
7. Can products be easily competitively shoppedat other retail stores?
8. How well is the store laid out – displays,etc.?
9. Are promotions consistent with image? Arespecial sales obvious?
10. Sales approach – aggressive, laid back, orin-between?
11. Is information available to help you? Do they hide prices?
12. Can you get answers easily from clerks?
13. Do sales people seem well trained?
14. Return policies and warranties?
Conclude...