BUS 235 Entire Course (Ash course)
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
BUS 235 Week 4 DQ 1 Price and Ethics
BUS 235 Week 4 DQ 2 Service Marketing
BUS 235 Week 5 DQ 1 Super Bowl Advertising
BUS 235 Week 5 DQ 2 AMA
BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)
BUS 235 Week 1 DQ 1 Marketing Trends (Ash course)
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Marketing Trends
Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.
BUS 235 Week 1 DQ 2 Customer Needs and Wants (Ash course)
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Customer Needs and Wants
Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond to at least two of your classmates’ postings.
BUS 235 Week 2 DQ 1 Market Research (Ash course)
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Market Research
Describe methods you would use to analyze one of these three different markets: consumer, industrial...