BUS 235 Entire Course (Ash)
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BUS 235 Week 1 DQ 1 Marketing Trends
BUS 235 Week 1 DQ 2 Customer Needs and Wants
BUS 235 Week 2 DQ 1 Market Research
BUS 235 Week 2 DQ 2 Customer Loyalty
BUS 235 Week 3 DQ 1 Branding Debate
BUS 235 Week 3 DQ 2 New Product Development
BUS 235 Week 3 Assignment Retail Store (Walmart)
BUS 235 Week 4 DQ 1 Price and Ethics
BUS 235 Week 4 DQ 2 Service Marketing
BUS 235 Week 5 DQ 1 Super Bowl Advertising
BUS 235 Week 5 DQ 2 AMA
BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)
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BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash)
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Week 3 Assignment :
Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:
1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
3. Customer profile – Who shops there? Target market segments?
4. Unique competitive positioning – What separates them from competition?
5. Categories of products (types, quality, brand, non-brand and assortment)
6. High, medium, low prices (example: high quality-high price)
7. Can products be easily competitively shopped at other retail stores?
8. How well is the store laid out – displays, etc.?
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BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash)
For more course tutorials visit
www.bus235.com
Week 5 Final Paper :
The Marketing Mix
Select an existing product and identify its...