BUS 235 Week 1 DQ 1 Marketing Trends
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Marketing Trends
Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.
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BUS 235 Week 1 DQ 2 Customer Needs and Wants
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Customer Needs and Wants
Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods
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BUS 235 Week 2 DQ 1 Market Research
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Market Research
Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you m
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BUS 235 Week 2 DQ 2 Customer Loyalty
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Customer Loyalty
Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an...