# BUS 308 new UOP COURSE TUTORIAL/SHOPTUTORIAL

## BUS 308 new UOP COURSE TUTORIAL/SHOPTUTORIAL

• Submitted By: AbidaAbi
• Date Submitted: 07/23/2014 9:59 PM
• Words: 907
• Page: 4

BUS 308 Week 1 DQ 1 Data Scales

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Week 1
Data Scales.
A marketing agency is interested in the buying habits of those who shop online versus those who shop in person. In your discussion post, address each of the following and explain your reasoning as to why you picked the specific scale:
a. A database is created and shoppers are classified as online or in-person shoppers. Such classifications represent data of which scale? Explain your reasoning.
b. Online and in-person shoppers are to be compared on their relative incomes. Income data represent data of which scale? Explain your reasoning.
c. If shoppers are also ranked from the most to the least frequent shoppers, those rankings represent data of which scale? Explain your reasoning.
d. Shoppers are asked to complete a customer satisfaction survey. In response to each question on the survey, the shoppers circle one of five answers: strongly agree, agree, neutral, disagree, or strongly disagree. Their responses are data of which scale? Explain your reasoning.
e. What measure(s) of central tendency will be most informative for each of the above data? Justify why each measure is most informative.
f. What would be more critical for the marketing agency to utilize; descriptive or inferential statistics? Why?

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BUS 308 Week 1 Problem Set Week One

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Problem Set Week One.
Problem 1
The performances of a group of interns are evaluated by their supervisors at the end of their internships.
Their scores are: 55, 47, 62, 27, 50, 49, 66, 53, 50, 44, 63, 59.
Complete the calculations below using this data. Show all of your work and clearly label each of your calculations.
a. the mean
b. the median
c. the range
d. the...