BUS 330 Entire Course (Ash)
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BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 Week 3 DQ 2 Demographics and Trends
BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
BUS 330 Week 4 DQ 1 Functions of Marketing Management
BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 Week 5 DQ 1 Corporate Social Responsibility
BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
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BUS 330 Week 3 DQ 1 Customer Relationship Management (Ash)
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Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.
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BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) (Ash)
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The Final Paper should demonstrate understanding of the reading assignments as well as...