BUS 343 Week 1 DQ 1 Global Markets
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Businesses today have become increasingly global in scope. Discuss some of the conditions that have led to the development of global markets. How does an understanding of geography and history help an international marketer? Why should international marketers be concerned with cultural considerations in a foreign market?
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BUS 343 Week 2 Assignment Market Research
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Market Research
Select a country about which you would like to conduct market research. Use the secondary sources listed in the Appendix at the end of Chapter 8 in your text, and compile the following information for at least a five-year period prior to the present:
Principal Imports
Gross National Product
Major Cities and Population
Principal Exports
Chief of State
Principal Agricultural Crop
Include one paragraph discussing the challenges of gathering secondary data in foreign markets. The paper should be two to three pages long and A.P.A. formatted. dfds
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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BUS 343 Week 3 Assignment Marketing to the B.O.P.
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Marketing to the B.O.P.
Read Case 3-4: “Marketing to the Bottom of the Pyramid” in Part 6 of your text. Respond to Question #2 at the end of the case:
Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper either pro or con on one of the following:...