BUS 402 Entire Course
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BUS 402 Week 1 DQ 1 Environmental Changes
BUS 402 Week 1 DQ 2 Vision and Mission
BUS 402 Week 2 DQ 1 Components of External Environment
BUS 402 Week 2 DQ 2 Components of Internal Analysis
BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis
BUS 402 Week 3 DQ 1 Market Positioning Strategies
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BUS 402 Week 1 DQ 2 Vision and Mission
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Vision and Mission. Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public?
What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear. Respond to at least two of your fellow students’ posts.
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BUS 402 Week 2 DQ 1 Components of External Environment
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Components of External Environment. What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale. Respond to at least two of your fellow students’ posts.
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BUS 402 Week 3 DQ 1 Market Positioning Strategies
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Market Positioning Strategies. Chapter 4 addresses timing and...