BUS 475 week 1 DQ 1
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What is strategic management? What are the roles of mission and vision statements in strategic management? Can an organization have a successful strategic plan without effective mission and vision statements? Why or why not?
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BUS 475 week 1 DQ 2
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Select a small business that you may want to start. What is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?
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BUS 475 Week 2 Individual Assignment Strategic Plan, Part I Conceptualizing a Business
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Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
• Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
• Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization’s strategic direction.
• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
Format your paper consistent with APA guidelines.
Prepare to discuss this...