The Salad Bar
BUS/475
November 10, 2014
The Salad Bar
When deciding to start a new company one must choose something that not only has the potential to benefit society and turn a profit but something for which they have a passion. Once this has been completed the strategic plan can be started.
Every company needs a sound strategy to compete successfully, manage the conduct of its business and strengthen its prospects for long-term success (Strickland, Gamble, & Thompson, 2012) A strategic business plan will help a new business define its mission and vision, giving the entire organization and its employees a sense of purpose and direction. In addition, a strategic plan will help the organization asses its strengths and weaknesses, and develop short-term strategies that are compatible with long-term organizational goals and objectives. A strategic plan will balance the use of labor, resources, equipment, real estate, and technology in order to achieve organizational goals and objectives while mitigating risk. Done right, strategic planning is a powerful tool that can help identify strengths and potential opportunities/trends to build its reputation and customer base while staying on top weaknesses and threats to avoid crippling long-term risks.
The small business I would like to open someday in the near future is called The Salad Bar. In this paper I will explain the importance of this company’s vision, mission, and values in determining why I have chosen its strategic plan. I will explain how The Salad Bar addresses customer needs and handles competitive advantage. You will then be given the vision for The Salad Bar which will give a clear picture of what this new company will become in the future. Next, I will explain how the vision, mission, and values guide The Salad Bar’s strategic direction. Finally, I will share how the guiding principles and values will be considered in terms of culture, social responsibility, and ethics....