BUS 508 Entire Course (Str)
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BUS 508 Assignment 1 Entrepreneurial Leadership
BUS 508 Assignment 2 Diversification Strategies (Wallmart and Kmart)
BUS 508 Week 3 Assignment Production and Operations Management Marathon Oil
BUS 508 Assignment 3 Using Teams in Production and Operations Management Boeing Co
BUS 508 Assignment 4 Internet Technology, Marketing, and Security (Sony Corp)
BUS 508 Assignment 5 Financial Management (Pepsi and Coca Cola)
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BUS 508 Assignment 4 Internet Technology, Marketing, and Security (Sony Corp) (Str)
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Assignment 4: Internet Technology, Marketing, and Security
Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication, and customer loyalty. Balancing effective marketing, sales, and communication with security is a major challenge. An organization's Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. However, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation that markets and sells through its Web site and which has experienced a security breach in the past three years.
Write a 5 page paper in which you:
1.Describe and evaluate a major corporation's Website in these four areas: (1) product information, (2) corporation's contact information, (3) customization of products for customers, and (4) customer information at purchase.
2.Describe and evaluate three (3) of the corporation's Internet marketing strategies and the competitive advantages its Website provides.
3.Analyze and evaluate the corporation's privacy / security policy and the corporation's response to...