BUS 508 n UOP Course Tutorial / uop help

BUS 508 n UOP Course Tutorial / uop help

BUS 508 Assignment 2 Competitive Strategies


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Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points


Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.
Write a three to four (3-4) page paper in which you:
1. Determine how each corporate culture differs from the other.
2. Analyze three (3) ways that each unique culture has benefited by the other’s competition.
3. Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.
4. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.


Your assignment must follow these formatting requirements:

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BUS 508 Assignment 4 Internet Techolology, marketing, and Security

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Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.


Write an eight to ten (8-10) page paper in which you:
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage.
Discuss how each of these...

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