Corporate Responsibility and Marketing Strategies
BUS 508 Assignment 1
Abstract
This paper is about Apple’s corporate responsibility and marketing strategies. This paper examines Apples’ current position on the company’s ethical and social responsibilities and discusses whether or not the company has met these responsibilities. It also provides two examples that supports my position. It discusses the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation, and has examples that support this. The paper suggests two methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards. It also discusses my viewpoint on whether or not I believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for supplier’s workers. Lastly, this paper analyzes Apple’s current overall marketing strategy and provides two recommendations that Apple can take in order to improve its competitive advantage in the global workforce. It also provides examples of instances where my recommendations yielded the desired results.
Corporate Responsibility and Marketing Strategies
Apple’s Current Position on Ethical and Social Responsibilities
Apple’s current position on the company’s ethical and social responsibility is that its company sets strict policies that are ethical and enforces its social responsibilities that are within their limits. However, when Apple has extended its company overseas and allows production of its products in other countries, then they can lose control on enforcing their policies. In some countries, manufactures don’t enforce Apple’s policies and allow labor violations to occur. There is no one there to enforce any regulations and the company has been condemned harshly by international communities. Apple has done a great job...