Sparkling Soda Company SWOT Analysis
Dr. Desmond Osborne
BUS 599
Shelia Addison
January 24, 2016
Company Description
The Sparkling Company is a non-alcoholic beverage company that will produce carbonated beverage brands and a variety of enhanced waters, ready to drink teas and coffees, and juices. The company aims at owning markets across the world. It will make its products available to all its consumers through an enhanced distribution network. The company will have a controlled bottling and distribution operations. Also, the company will also have independent bottling partners, wholesalers, retailers and distributors in its target markets. The company will design a Trademark for its beverages meaning that all brands that bear this trademark are licensed from the company hence offer marketing support.
The mission of the company will be enduring and will declare the purpose of the company. It will serve as the standard against which the company will weigh its activities and decisions. The mission of The Sparkling Company will be to create a refreshed world, to inspire happy moments of optimism and creating value and lead by example. The company will also be guided by a vision that will serve as a framework for its operations and direct each aspect of the business. It will describe what the company needs to achieve to have a sustainable and quality development. The company aims to be the leading non-alcoholic beverage provider in the market. It aims at acting like the owners of the industry and learns from its outcomes. The corporate social responsibility of the company is to team up with the community and foster sustainability. This will be achieved through its projects such as creating public awareness on significant issues affecting the community.
Non-alcoholic Beverage Industry Trends
The non-alcoholic beverage industry includes a broad category of soft drinks and hot drinks. The soft drinks consist of carbonated...