BUS 620 Entire Course
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BUS 620 Week 1 DQ 1 What is Marketing
BUS 620 Week 1 DQ 2 Marketing Strategies
BUS 620 Week 1 The Future of the New York Times
BUS 620 Week 2 DQ 1 Buyer Behavior
BUS 620 Week 2 DQ 2 Customer Needs
BUS 620 Week 2 Industry Forecasting
BUS 620 Week 3 DQ 1 Braining Nordstrom
BUS 620 Week 3 DQ 2 Marketing Segmentation
BUS 620 Week 3 The Case of the New Apple, Inc.
BUS 620 Week 4 Ad Compaign - Article Review
BUS 620 Week 4 DQ 1 The Role of Pricing
BUS 620 Week 4 DQ 2 Product Development Process
BUS 620 Week 5 DQ 1 Marketing Channels
BUS 620 Week 5 DQ 2 Going Global
BUS 620 Week 5 Marketing in a Global Economy
BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam
BUS 620 Week 6 DQ 2 Creating a Plan
BUS 620 Week 6 Final Paper
BUS 620 Final Marketing Plan
BUS 620 Industry Forecasting
BUS 620 Promotion
BUS 620 Retail Business Analysis
BUS 620 Space and Place
BUS 620 The Exchange Relationship
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------BUS 620 Week 1 The Future of the New York Times
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Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page).
Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?
Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed...