BUS 620 Entire Course (Ash)
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BUS 620 Week 1 DQ 1 What is Marketing (Ash)
BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)
BUS 620 Week 1 The Future of the New York Times (Ash)
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash)
BUS 620 Week 2 DQ 2 Customer Needs (Ash)
BUS 620 Week 2 Industry Forecasting (Ash)
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BUS 620 Week 1 The Future of the New York Times (Ash)
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Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page).
Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?
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BUS 620 Week 2 Industry Forecasting (Ash)
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Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths? What are some opportunities for growth that could be capitalized upon over the next five...