*Business model*. {text:bookmark-start} {text:bookmark-end} Summary. McDonalds is one of the worlds leading fast food retailers with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the world's most well-known and valuable brands and holds a leading share in the fast food restaurant business. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Employer named Kroc,later purchased the McDonald brothers equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1965. The site of the McDonald brothers original restaurant is now a monument. With the expansion of McDonalds into many international markets, the company has become a symbol of globalization and the spread of the American way of life. McDonald's Corporation earns revenue as an investor in properties, a owner of restaurants, and an operator of restaurants. Approximately 15% of McDonalds restaurants are owned and operated by McDonalds Corporation directly. The McDonalds Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonalds may also collect rent, which may also be calculated on the basis of sales..jiuyutgfvvvvvvhccxfrtfdddddddddddddddddddddccccccccddgfttttt
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