business plan

business plan

  • Submitted By: kaikai426
  • Date Submitted: 10/31/2014 12:11 AM
  • Category: Business
  • Words: 4871
  • Page: 20
  • Views: 1


Contents Page
Contents Page………………………………………………………………….………..1
Basic information of our company………………………….………….…..2
The mission of our business………………………..………………..….…....3
The marketing research…………......…………………………………………3
a)Industrial research………………..………………….…..…….….4
b)SWOT analysis of our business:………………….…....….6
Marketing strategies…………..……………….……………………….....….….9
a)STP…………………………………………………………….….…...……….9
b)4P……………………………………………………………………….…...….9
Business Strategy………………..………………………………………..…….....10
Organizational culture and structure…………………..………………..11
Human Resource Management……….…………….……….…..…..…...…12
a) Leadership…………………………….……….……………………..……12
b) Selection…………...………………………………………………………..13
c) Training………………………………………………………..…....……….13
d)Performance management………………..….………....………….14
Operational plan……..……..…………………………………………...…….……15
Administration…………….………………….………………………....………….16
Appendix 1..……….………………………………….……………………….………17
Appendix 2………………...……………………….………………..…….…..…..….19
1. Basic information of our company
The company we are planning to start is one where we sell health products made by ourselves as well as some service related to health. Our main target customer group comes down to students from Dalian University of Technology, Dalian Maritime University and Dongbei University of Finance and Economics.
The name of our company is “health tree”. We interpret our name in two dimensions, which are health and tree. Health indicates that we are aimed at providing customers with health. And that is one of our ultimate goals. Tree, as most of people will associate it with being energetic and natural, carries out our willingness that our business is booming and prosperous and that the food we offer is free from any pollution.
We have set different objectives corresponding to different time periods:
At the end of second year, we try to control the turnover rate of our...

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