Business plan

Business plan

You are a member of a firm that specializes in the development of
world-class resort hotels around various parts of the world. A client
has hired your firm to create a report and recommendations for a new
resort somewhere in the United States. Based on what you have learned
in this class, create a report that includes the following.

Decide on the type and size of development and where it is to
be located.
Clearly identify your target market(s) and expected demand.
Give the reasons why you have decided on these factors.
Include each of the following in your case report.
Development planning
Environmental impact—ecology (balance of life and natural resources)
Sociological and/or cultural impact
Economic feasibility and economic impact on the area
Markets, demand, marketability, and marketing
Management and maintenance—use, capacity, quality,
standards, policies, controls, methods, implementation, organizations,
and so forth
Financial planning—financing, costs, real estate issues,
pricing, revenue, benefits, rate of return, and so forth
Landscape architecture and structural architecture
Interior design and decoration
Papers must be 8–12 pages in length (this would be roughly one
page per area included in the report), 12-point font, double-spaced,
and include a cover page, table of contents, introduction, body of the
report, summary or conclusion, and works cited.
Even though this is not a scientific-type writing assignment and
is mostly creative in nature, references are still very important. At
least six authoritative, outside references are required (anonymous
authors or web pages are not acceptable). These references should be
listed on the last page, titled “Works Cited.”
APA or MLA format and citations are required.
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